Through this project we have studied the relationship between our historical studies of authors in the 1920s and 1930s and their attitudes to writing for the media and drawn parallels with contemporary cross-media practices. Today cross-media storytelling links content across media platforms and devices, examples include adaptations, film and television segments delivered to mobile/cell phones, computer games based on/adapted for other media, and TV shows offering expanded online content and multiple modes of viewer engagement.

Three Circle Diagram

To understand the cultural implications of storytelling across new media platforms, we ask who are the audience for cross-media products, who benefits financially from them, to what extent can authors exert control over the marketing and merchandising of their work, and how do companies/ authors market/syndicate their rights in book publication, film production, game manufacture, adaptation and merchandising?

A forthcoming special issue of Convergence: the International Journal of Research into New Media Technologies Feb 2011 is dedicated to these issues.



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